Nitro group reduces the electron density in the benzene ring due to its strong −I-effect. Nitrobenzene is a resonance hybrid of the following structures:
In this case, the overall electron density on benzene ring decreases making further substitution difficult, therefore these groups are also called 'deactivating groups'.
The electron density on o - and p-position is comparatively less than that at meta-position.
Hence, the electrophile attacks on comparatively electron rich meta-position resulting in meta-substitution.