In the presence of peroxides, the addition of HBr to unsymmetrical alkenes takes place contrary to Markownikoffs rule. This is known as peroxide effect or Kharasch effect. 3−phenylpropeneC6H5−CH2−CH=CH2+HBrPeroxideAnti−Mark.addn. 1−bromo−3−phenylpropeneC6H5−CH2−CH2−CH2Br