In the presence of peroxides, the addition of $ HBr $ to unsymmetrical alkenes takes place contrary to Markownikoffs rule. This is known as peroxide effect or Kharasch effect.
$ \underset{3-phenylpropene}{\mathop{{{C}_{6}}{{H}_{5}}-C{{H}_{2}}-CH=C{{H}_{2}}}}\,+HBr\xrightarrow[Anti-Mark.addn.]{Peroxide} $
$ \underset{1-bromo-3-phenylpropene}{\mathop{{{C}_{6}}{{H}_{5}}-C{{H}_{2}}-C{{H}_{2}}-C{{H}_{2}}}}\,Br $