The acceleration due to gravity at point P having latitude λ is given by g′=g−Rω2cos2λ ⇒Mg′=mg−mRω2cos2λ
At equator: λ=0∘;mg′=mg−mRω2
At pole: λ=90∘;mg′=mg−mRω2cos290∘ ⇒mg′=mg
That is, weight of the object at poles remains unchanged. Thus, the difference in weight is (mg−mg′)=mRω2cos2λ
Therefore, the loss in weight depends upon latitude λ. The effect is maximum at equator.