For $S _{ N } 1$ reactions, the greater the stability of carbocations formed, faster will be the rate of reaction. Thus, the order of reactivity of halides is benzyl chloride $>$ isopropyl chloride $>$ ethyl chloride.
(Due to greater stabilisation of benzylic carbocation intermediate by resonance, it shows higher reactivity in $S_{N} 1$ reactions than other aliphatic halides).