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Q. Assertion: Direct attachment of groups such as phenyl or vinyl to the carboxylic acid, increases the acidity of the carboxylic acid.
Reason :Resonance effect always increases the acidity of carboxylic acids.

Aldehydes Ketones and Carboxylic Acids

Solution:

This is due to greater electronegativity of $sp^{2}$ hybridised carbon to which carboxyl carbon is attached.